By Lynn Ponder: On Wednesday, August 22, Ford took Miami by storm and paying it forward to people throughout the day and PinkGlam participated in this meaningful Public Relations initiative from Downtown to South Beach to Little Havana. Ford is committed to making a difference by interacting with Miami residents and tourists tomorrow. The 2013 Ford Escape achieves 33 mpg, so each act of kindness we perform will positively impact 33 individuals.
Four teams were selected by Ford to participate and we were all given a 2013 Escape to drive to Downtown Miami, Little Havana, South Beach and Bayfront Park treating those we encountered to something special to brighten their days.
From downtown to South Beach to Little Havana, all teams worked alongside Ford not only showcasing the fuel efficiency of the 2013 Escape but showing how being good to the environment and being good to others truly is easy.
With 33 mpg, the Escape is the most fuel efficient vehicle in its class and the number 33 is guiding all the outreach the teams are conducting across Miami:
• Helping hydrate 33 gym-goers in Downtown Miami’s Downtown Athletic Club
• Providing 33 pastelitos and Cuban Coffee in Little Havana’s Domino Park
• Handing out 33 bottles of sun block on the shores of South Beach
We will visit each spot starting at 9:30 a.m. and travel from location to location putting smiles on the faces of all the people we meet.
Fernando Senra quote: Ford’s ambassador teams are a compilation of Miami’s biggest movers and shakers ~ webcitygirls, Vanessa James Media, Social Buzz TV and Miami Now TV.
And to close this amaZing day fans and followers joined us at Bayfront Park for a Latin Burger Food Truck lunch compliments of Ford and would be entered to win a Kindle Fire. Our Kindle was won by Minelia Martinez a follower on Twitter who was so happy/grateful plus we finally met in real life!
About the 2013 Escape
The Ford Escape, America’s best-selling SUV, raises the bar even higher with the all-new model that includes 11 new exclusive features and fuel economy projected to top any vehicle of its kind on the market today.
“We call our all-new Ford Escape the ‘smarter utility vehicle’ because it offers the strengths that customers today really value – fuel economy, versatility and new technology that makes driving and living with the vehicle easier and more fun – all wrapped in a sleek, more modern design,” said Raj Nair, group vice president, Global Product Development. “Ford understands that more people every year are looking at vehicles like Escape, and we want to give them even more reasons to buy.”
“Escape is America’s best-selling utility vehicle, and the Ford team has worked hard to make sure we deliver even more of what small SUV owners really want,” Nair said.
Sixty percent of Americans shopping for a vehicle this year will look at either a midsize car or small SUV, making Escape part of one of the most cross-shopped and fastest-growing segments in the auto industry.
In addition to more cargo volume behind the first and second rows than the current vehicle, the new Escape delivers: • 11 features no other small SUV offers • Clever technologies that make Escape even more versatile, including an available hands-free power liftgate that allows quick and easy access to cargo with the kick of a foot • Projected best fuel economy of any compact SUV Driving dynamics that make the drive experience more engaging on-road and a new Ford Intelligent 4WD System that provides even better traction off-road • Sleek new design, with better interior materials and more finishing touches.
Mi Gente during on our fun 3 hour journey throughout Miami “Paying It Forward” with The Ford Motor Company and the help of all the other teams we reached 1,000,000 impressions on Twitter WEPA!