By Lynn Ponder: Its Art Basel week in Miami full of so many wonderful events to learn about art and one that I found particularly interesting was an invite to meet Cyril Duval, renowned fashion and conceptual art designer known as Item Idem. His Fusion-inspired artwork, “felon,” will be shown in the foyer of the art fair for the duration of Art Basel NADA Miami from December 6-9, 2012.
At this event is where I learned about a new Ford Fusion initiative “Wall to Wall: The Fusion Collective” a digital and physical gallery experience that celebrates renowned and emerging multimedia artists across disciplines who are innovatively blending design, culture and technology.
The revolutionary collaboration between Ford and MILK Studios – a cultural hub nurturing creativity with some of the most visionary talent – debuted in August 2012 in New York, then traveled to MILK Studios in Los Angeles. Now in Miami, the project includes original artwork, a series of traveling events, and online editorial and documentary videos – all inspired by Fusion.
The events feature immersive artwork, panel discussions, and live music performances by top bands and DJs.
Check out video with Cyril Duval who explains a little of his magic:
The inspiration for the project, the new Ford Fusion, exemplifies Ford’s evolving design strategy, which includes the use of virtual reality technology, leverages new sustainable materials, and unites various creative disciplines to advance exterior design and the in-car environment.
Additionally, Ford and MILK Studios are joining with White Zinfandel magazine to celebrate the release of its third issue titled “Food Fights.” Item Idem will be an in-kitchen guest alongside renowned chef Leif Hendenal in an innovative culinary experience that will include a series of amuse-bouches by Hendenal and live music by ARP inside of Item Idem’s artwork.
I also had the opportunity to meet Jennifer Hewlett, Ford senior designer in Colors and Materials. “The Ford Fusion is a car that excites the senses, and that’s why this collaboration is so logical,” Everything right now in the creative and design worlds is influencing and inspiring different mediums and genres, said Hewlett.
“Artists look to the outside world, and so do we,” she said. “In the Ford studios, we have the opportunity to work alongside the best designers, artists and engineers to create a new generation of vehicles. Just as artists work tirelessly to bring their visions to life, we all constantly look for inspiration in art and culture and everything around us to create something that is gorgeous.”
Meet the lovely Jennifer Hewlett from Ford:
“As with art, our job is to take people on a journey,” said Hewlett. “When they sit in the car, they need to feel like they are surrounded by quality and have certain emotions naturally conjured up from the design and materials we use.”
A happy pic from the event with Alvaro Cabal, Ford Motor Company Multicultural Communications, Jennifer Hewlett and me and my pretty dress from dear friends at My Best Friends Closet who always make me look so fashionable: