By Lynn Ponder: What do you get when you mix latin pop culture with sports = a new concept of Television entertainment combining social media communication. On Monday, January 21, starting at 8pm Eastern Time, TV just got more socially interactive with Redes ESPN. a daily show in Spanish with socially media savvy hosts that will be based on trends online.
Redes show hosts include well known sports journalist for ESPN Deportes Carolina Guillen, charming Mexican Barak Fever an experienced futbol analyst for ESPN Deportes. Also popping into the show will be newcomer Alfredo Lomeli who loves to cover pop culture and his partner in crime Marianela Pereyra celebrity host with experience from MTV to CNN! From Hollywood they will get extra help from Chui Martinez, a well known celebrity correspondent.
The virtual press conference was an innovative way to share Redes TV Show new concept with the media. During the live stream they encouraged audience to tweet, ask questions and comments so hosts could answer on the spot and once finished with the press conference they continued tweeting and re-tweeting. You can check out the recording of the virtual press conference here:
TV Show Redes is based on sports but they will integrate how athletes relate to music, fashion and social media. The audience of this show will be sport fans that are addicted to sharing online on Twitter, Facebook, YouTube, etc.
One of their first sponsors in BudLight which they mentioned to be grateful to start this new show with such an important sponsorship. Carolina mentioned that other sponsors are lined-up as well.