By Lynn Ponder: Miami is all about beauty and glam so what a great idea to bring together beautiful latina young girls and create a new reality online series sponsored by COVERGIRL®. This is a beauty brand that gets their audience and is such a trending brand with Pink, Sofia Vergara and Ellen Degeneres as brand ambassadors.
This week Latin World Entertainment (Latin WE) announced the launch of “Miami Beach Models,” a reality series sponsored by COVERGIRL® and hosted by Mexican model Ivanna Rodriguez with a panel of three judges, including celebrity fashion stylist, Karla Birbragher, beauty expert, Gabriel Samra and renowned fashion photographer Milcho es Milcho. “Miami Beach Models” debuts online: February 12, 2013. Side-note: We are having a Twitter Party with Gabriel Samra who is Pantene’s celebrity hairstylist too!
The 12 episode “Miami Beach Models” series, subtitled in English will air on NuevOn, the #1 Hispanic original YouTube™channel created by Luis Balaguer’s Latin WE in partnership with Ben Silverman’s Electus. The reality show will feature 10 Latin beauties from different countries, each unique in their own way, with a personal story and an impressive array of talents, yet all with the same mission and only one goal in mind, to become the first Miami Beach Model.
We were invited by COVERGIRL® to come by the set during one of the last days of shooting where we met the exotic and fun host Ivanna Rodriguez and she told us in her special way about the reality show:
Shot in a beautiful mansion in Miami Beach, “Miami Beach Models,” will feature contestants living under the same roof and the resulting drama of 10 fiercely competitive Latinas that will bring out their best and worst; an experience that will either break or make them. The winner will take home a cash prize of $10,000 and the opportunity to become a COVERGIRL® digital ambassador to be featured in COVERGIRL® online platforms as one of the Latina voices for the brand.
Each episode will feature contestants facing incredible challenges that will include tutorials on how to use multiple COVERGIRL® products, underwater photo shoots, experiences with animals on the Everglades, challenges on the beach, creative and make up tests and many more, that will push their skills to the limit and where each judge will explicitly assess their performance and decide who stays and who goes.
“Miami Beach Models” will host an exclusive launch party on February 6th, 2013 at the SLS Hotel in Miami Beach, where a select group of media (we will be there WEPA) and other attendees will get a sneak peak of the first episode, meet cast members and judges and sample many of the COVERGIRL® products featured in the series, such as:
• COVERGIRL Outlast Stay Brilliant Nail Gloss: With 45 trend-inspired, brilliant colors to choose from, fun and feisty nail looks are endless and can last and stay glossy for as long as a week with no topcoat required.
• COVERGIRL LashBlast Clump Crusher Mascara: COVERGIRL® brings you the LashBlast drama you love, now with 200% more volume and zero clumps. COVERGIRL LashBlast Clump Crusher Mascara features an innovative curved brush that lets you load up the volume without the clumps.