By Linda Ponder: I love the way that new technology gives all of us the ability to get really creative advertising a product or a service, reaching millions of people through the power of social media.
A smart company that gets the power of social is Procter and Gamble, who has just launched a web novela called “Aroma de Amor” that has a balanced mix of drama and comedy, where Gain plays an important part in the story. Gain is known for its irresistible and fresh aroma. During the web novela recording they find out that the Gain scent is great on clothing!
“Aroma de Amor” cast includes Gabriela Vergara, Melvin Cabrera, Fernanda Romero and Angie Rusia. There are four episodes and they are 5 to 6 minutes long. They launched on May 8 and will be running until May 29, 2013 premiering on Wednesday nights at 8pm. You can view the web novela here: http://www.youtube.com/gain
We visited the set and had a fun interview with the Gabriela Vergara and Melvin Cabrera the protagonists of “Aroma de Amor”:
Grateful that you have choosen to visit our site and for checking out the Gain “Aroma de Amor” web novela we want to invite you to participate to win ONE Year Gain Supply wepa! Just enter here:
Also please join Gain, Aroma de Amor stars, Latina Mom Bloggers, us as co-host and RSVP here for the Twitter Party on May 22 at 8pmET to talk about the web Novela and more! To participate and win some great Gain prizes just follow Gain on Twitter and use #AromaDeAmor hashtag.
Twitter Party Details:
What: Gain #AromaDeAmor Web Novela Twitter Party
When: Wednesday, May 22 at 5 pm PST/8 pm EST
Who to Follow:
Co-Hosts: @latinblah, @thriftyninja, @queenofswag4u, @couponmamacita and @webcitygirls
Moderators: @LatinaMomBlogs, @LatinoMarketing
Celebrity Guests: @vergaragabriela, @melvincabrera, @AngieRussian
Winners will be selected at random, for a total of five (5) winners to receive a one (1) year supply of Gain detergent ($80-$100 value). Prize questions will revolve around the current episodes of Aroma de Amor so be sure to watch! (Episodes are in Spanish with English subtitles.)
Follow Gain on Facebook for exclusive content viewing!
Mucha suerte chicas
The winner was Soraida Mojica…congrats!!!