Trending Today in #SocialMedia

By Lynn Ponder: Facebook keeps us on our toes changing their functions as they try to improve our engagement with each other although in my mind their main objective is to monetize. In a sense, I do not blame or penalize them for this because in all honesty we all use this platform free of charge and Facebook has become part of our lifestyle or at least for a vast majority of people like me!!!

So what is new on Facebook = HASHTAGS. Twitter invented this concept which helps all of us in social media keep track of a conversation from worldwide events, advertising campaigns to simple everyday social conversations. Hashtags have become one of the most important tools for advertisers, networks, influencers and anyone who needs to keep track and engage with an audience. Facebook had no choice but to follow and implement this valuable way of social communication.. tarde pero seguro right!

I am looking forward to using different hashtags on Facebook but truly hope that people do not go crazy and use them to the extent that you cannot understand their post comment. We need to remember that like in real life everything in moderation works but when you get extreme, well it does not work that well anymore.

Here is what Facebook Blog had to say about introducing Hashtags:

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

Now you can:

• Search for a specific hashtag from your search bar. For example, #NBAFinals.
• Click on hashtags that originate on other services, such as Instagram.
• Compose posts directly from the hashtag feed and search results.

As always, you control the audience for your posts, including those with hashtags.

Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.

Another trending topic for those that live and breathe social media is Twitter opening up its analytics platform letting everyone review their performance of tweets for free ☺. After reviewing I was delighted to know more about my followers location, unique interests, top interests, countries, states, cities, gender and who else they follow.

To find out about your followers visit https://analytics.twitter.com, logging in, and click “analytics” on top menu bar. The tool I think, is work in progress—it doesn’t show you how many people actually saw each tweet, for one thing. Still, it’s a great opportunity for the average user to get a glimpse at some of the types of tools that Web publishers have at their disposal, and reinforces the sense that your Twitter account is your own personal publishing platform.

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