Last couples of days visiting NYC have been heartfelt and I feel blessed for each new opportunity that makes me grow, learn and network with inspiring people. Main reason for this new trip was to cover the National Puerto Rican Parade, which actually had a bad rap for many years for all the rowdiness, lacking significance and some antagonistic people attending. Fortunately this year a new Board of Directors took over after after many years of poor management, erroneous intentions and to top it off fraud accusations. The New Board of Directors is comprised of young and successful Puerto Rican professionals who’s purpose was to bring back the real meaning of the parade to celebrate Puerto Rican arts, culture, and education with pride, dignity and honor.
The New Board had barely three months to create a newly revamped National Puerto Rican Day Parade, confirm celebrities, sign-up sponsors, and in addition to the Parade on Sunday, June 8 organize three key events as the kick-off to the parade:
- 152nd Street Festival a cultural event that aimed to help feed neighbors
- NPRDP Rising Star Challenge Promoting Professional Development and Empowerment in Youth
- Annual Parade Mass Uniting the Religious Community in Worship and Thanksgiving
I was a witness of the excitement throughout the Parade that had not been felt in years. Puerto Ricans in New York came out with their families proud with an amazing display of flags and joy to celebrate culture and have a good time. The Parade was a total success covered by Live FOX TV (I was told via Instagram that pink wig was on TV.. LOL), attendance in the millions and a new standard of quality was achieved. Congratulations to the new Board of Directors that worked day and night to make sure that all details were covered.
Big thank you to a couple of wonderful Puerto Ricans: George Torres a top Latino influencer and social media ambassador for the Parade (hashtag used #QueBonitaBandera reached 9.5MM and created 28MM impressions throughout the campaign that I was a part), as well as Louis Maldonado part of the new Board of Directors and partner at D’Exposito Agency, along with AT&T Latino conspired to make my trip to NYC possible and delightful!
Viva Puerto Rico!