Budweiser Launches Made for Music Campaign

Budweiser unveiled its 2014 MADE for Music campaign, drawing on the brand’s long-standing support of great music and great artists of all types around the world.

MADE Underground will follow Budweiser’s round-the-globe search for an eclectic mix of street musicians to create a global “busker band”, consisting of the most unique underground and street performers, that will ultimately perform at the Budweiser Made in America festival on Saturday, August 30th.

image001

The MADE Underground series, produced by Noisey, VICE’s music channel, Budweiser and Alex Da Kid, will follow Jamie N Commons, a British folk musicianand Brooklyn-based four-piece band, X Ambassadors, as they hit the streets and subways of London, Rio de Janeiro, New York and Philadelphia to find these talented, unsung geniuses of global music. They, in collaboration with Budweiser, will bring together the passion and talent of underground performers from around the world to convene an all-star symphony of diverse street sounds from these world capitals. The hand-picked band will re-record a special version of the artists’ electrifying summer anthem entitled “Jungle”, which has already received a remix from JAY Z.

The MADE Underground series trailer is available now at www.budweisermusic.com. Further episodes will be available in the coming weeks: London on August 4, New York on August 12, Philadelphia on August 19 and Rio on August 26. The series will then feature two episodes around the band’s first rehearsal in LA and then finally their performance at the 2014 Budweiser Made in America Festival, which will both be available post festival.

The 2014 Budweiser Made in America Festival, curated by JAY Z in support of the United Way, will continue to play a major role in the global Budweiser Made for Music platform. It will once again celebrate the artists, makers and creators that leave an indelible mark on pop culture and the spirit that drives them to greatness, bringing the inspirational power of music to millions of fans around the world. Budweiser’s global MADE Underground “busker band” will join in celebrating music’s unique power and influence in bringing people together.

 

webcitygirls//™

Author: webcitygirls//™

webcitygirls//™ multicultural social content producers, award winning latina influencer supporting brands, celebrities and causes. webcitygirls// creates fun, positive, truthful and original content for our social community.