Have you visited Music Choice lately? Music Choice is a multi-platform video and music network, delivering its music programming to millions of consumers nationwide through their televisions, online and mobile devices. During Hispanic Heritage Month they are featuring Daddy Yankee, an artist that is beloved by millions and has a special place at webcitygirls. Daddy Yankee is not just another rapper from Puerto Rico, he has successfully coined the term reggaeton in music industry. Daddy Yankee did more than anyone to establish reggaeton as a marketable music style during the early 21st century. Yankee’s success was so phenomenal in the wake of his 2004 mainstream breakthrough, Barrio Fino and in particular the international hit single “Gasolina” that he transcended cultural boundaries and genre trappings. He became more than just a reggaetonero, having transformed himself into an international name brand by the time his 2007 follow-up album, El Cartel: The Big Boss, was released. Disclosure: This is part of a paid campaign with Sofrito Media Group, All opinions are my own.
Daddy Yankee’s name, image, and music were used to sell soft drinks for Pepsi and footwear for Reebok, as well as a syndicated show for ABC Radio Networks (Daddy Yankee on Fuego) and a feature film for Paramount Pictures (Talento de Barrio). Daddy Yankee indeed had become a business empire, of which the primary asset his music remained independent from major-label control: he keenly operated his own independent label, El Cartel Records, and chose to partner with labels such as Interscope only for purposes of marketing and distribution. Although the business side of Daddy Yankee threatened to overshadow his music, Barrio Fino stands tall as the definitive reggaeton album of its time. Boasting a pair of fantastic hits, “Gasolina” and “Lo Que Pasó, Pasó,” the album was a standard-bearer, influencing a legion of followers and establishing the production duo Luny Tunes as reggaeton hottest hitmakers. Barrio Fino was also the first reggaeton album to reach number one on the Top Latin Album chart, a position it held for roughly a year’s time while selling over a million copies in the United States alone.
Daddy Yankee is a testimony of that old expression that says “when one door closes another one opens”. For the artist had his dissolutions too, when he was in his teens baseball was his life and he says it was everything to him. Until he got shot, then he knew his baseball career was over, he knew then he would never be able to play baseball again. It was at this time in his life at 17 years of age already a daddy of a baby girl, while spending night after night in a hospital bed that he found new hope for his future in music, because he remembered being told that he had singing talent so he decided to give it a try and the rest is history.
Launched August 26, Chronicles will also feature 50 Cent, Jason Derulo, B.o.B., DJ Cassidy, and Aloe Blacc in its first season. For seven consecutive weeks, Chronicles will give viewers unprecedented access and an up-close-and-personal look at some of the biggest names in music as they put themselves on the record and reflect on their journeys to become the artists they are today. Tune in to Music Choice Play on Tuesdays at 8pm ET/PT this fall to discover how B.o.B grew up and the influences that drove him; catch up with 50 Cent as he conducts a master class like discussion about the music business; see why Jason DeRulo can’t stop working and much more exclusive content and revealing interviews. Each episode will become available on Music Choice On Demand following its initial broadcast premiere on Music Choice Play.
If you missed ‘Chronicles’ with Daddy Yankee or Fat Joe go to Music Choice on your TV’s On Demand menu.