As a social media ambassador for Ford Español during the recent Miami debut of the Ford Edge 2015, I got all excited to find out that Ford Edge is a leader with female customers. On a beautiful day at the Trump National Doral a group of influencers and traditional media where treated to a wonderful luncheon while presentations from Alvaro Cabal, Ford Motor Company Multicultural Communications Manager took place.
The Ford Edge 2015 is all-new from wheels to roof, designed to reset the standard in the two-row utility vehicle market. Based on Ford’s successful, global midsize vehicle platform, Edge has been reimagined with a stronger, more athletic shape. It has been retooled to meet higher expectations for quality, and reengineered to add more features and technologies for a more rewarding driving experience.
The all-new Edge will be the first Ford product to feature the company’s adaptive steering technology, which will make the vehicle easier to maneuver and more fun to drive. A standard feature on Edge Sport and available on the new Titanium series, adaptive steering changes the ratio between a driver’s actions at the steering wheel – the number of turns – and how much the front wheels turn. In traditional steering systems, this is a fixed steering ratio. With Ford adaptive steering, the steering ratio continually changes with vehicle speed, optimizing steering response in all situations.
“The Ford Edge has been remade in almost every single detail, always keeping in mind the customer, who expects something premium, powerful and special,” said Judy Curran, vehicle line director for Ford. “With a structure more rigid than ever and a suspension tuned to the highest global standards, the 2015 Edge is a high-tech utility that delivers a special driving experience customers will feel from their first moments behind the wheel.”
The 2015 Edge will be a technology leader for Ford, with a suite of standard and available technologies designed to improve the driving experience and the level of occupant comfort. Technologies being offered for the first time include adaptive steering, enhanced active park assist, side parking sensors and a front camera with washer.
“We really focused on meeting the highest craftsmanship standards in developing the all-new Edge,” said Kim Cape, marketing manager, Ford Large Cars and Utilities. “The idea was to create not just a high-quality exterior and interior, but to give the customer a holistic, premium experience.
Overall, the 2015 Edge represents a significant move forward in both material and visual quality. Throughout the vehicle, seams are tighter and more consistent, and the design has been executed in a way that reduces visual cutlines. The team worked out the smallest of details, such as rethinking how the front doors meet the instrument panel, simplifying merging points and reducing potential alignment issues.