It seems like anything with the word selfie grabs my attention and the other day watching the Grammy’s, I saw this commercial about a “Lincoln Music Selfie experiment”. Then afterwards I found out that The Lincoln Motor Company was introducing a technology-driven marketing campaign that adds a unique audio layer to the pop-culture phenomenon of selfies. It was the perfect show to launch this new campaign, as it related to music, social media and it becomes a memorable experience as you can view in the video.
This is how it works: the Music Selfie Experiment allows individuals to add an original audio track to their digital self-portrait. Users can visit Lincoln.com/MusicSelfie to upload their image, or can tweet their image to @LincolnMotorCo. Scanning software then applies an algorithm based on facial feature measurements. The innovative software scans the user’s face, associates values based on various facial features, and pulls from a large database of audio files to create the music selfie.
The result: selfies become a multisensory expression of one’s self. “Music plays a large part in Lincoln’s commitment to the arts,” said Dave Rivers, manager, U.S. Lincoln marketing communications. “Through the innovative technology of the Music Selfie Experiment, Lincoln is inspiring people of all walks of life to engage with the brand through music.”
Follow the three simple steps and enjoy!!!
Step 1: User tweets @lincolnmotorco with selfie and hashtag #musicselfie
Step 2: On the backend Lincoln creates the music selfie
Step 3: Lincoln tweets @user with a link for them to click through the site and watch their music selfie
From these three simple steps you can do a few other things:
- Share your selfie with friends on FB, Twitter, Pinterest or Tumblr
- Add your selfie to Lincoln’s gallery
- View gallery to see other selfies
- Retake your selfie