Celebrating Hispanic Heritage Month with JCPenney

Grateful for wonderful brands like our main sponsor The Ford Motor Company and influencer marketing integration with JCPenney who jumped onboard the first-ever #UnstoppableLATINAS social media program and concept which generated 86K video views, 26MM impressions on Twitter, 1.5 impressions on Instagram while celebrating Hispanic Heritage Month sharing stories of our latino culture through influencers and celebrities. Influencer Partnership consisted of an organic brand integration within our first story and an awesome shopping experience at JCPenney Dadeland Mall in Miami.

JCPenney is a one-stop shopping destination offering a variety of stylish and affordable fashion, home and beauty merchandise. A broad assortment of products from leading private, exclusive and national brands which are available at affordable prices.

#UnstoppableLATINAS First Story Influencers Lynn and Linda Ponder

Whether you are looking for the perfect outfit for a holiday celebration or like #UnstoppableLATINAS Miami first day celebration of our latin music via a karaoke party with amazing performances from artists Periko y Jessi, Manu Manzo, Danilo Parra who performed to a Facebook live audience and ROCKED The Studio Theatre including the owner, Virggi Lopez how also performed and delighted our guests with her new amazing single “Reflejo del Espejo”.



One of our lucky friends from the live audience Janie Flores, was surprised by a $300 e-gift card while I happily continued a fun-filled evening of Karaoke in my perfect blue and black pretty dress by Nicole Miller from JCPenney collection. Truly they have everything you need to refresh your wardrobe.


Thank you to all of our online community for embracing #UnstoppableLATINAS Miami social media adventure. We are so happy that you enjoyed our stories and engaged with us live. Stay tuned for more because our next stop is #UnstoppableLATINAS New York on October 10!!!

Author: Lynn Ponder

Founder webcitygirls//, Social Media Strategist, Social Content Producer, LATISM16 "Best Latina Network Leader", Tecla Awards 15 Three-Time Winner as Best Latina on Twitter, Best Entertainment Blogger, Most Creative, LATISM 13 Best Latina Micro-Blogger, TOP Digital Influencers LATISM 2016/2015/2014/2013/2012, TwitterPowerhouse Passionista by Huffington Post. Creator #UnstoppableLATINAS + MOVEMENT #BeNumberless #SerSinNumero