ANIMUS Summit Puerto Rico 2017

Attending my first press conference in Puerto Rico came with joy and pride;  Animus, the innovation summit dedicated to empowering women to reach their highest level of personal and professional development, returns for a third edition. This year the event moves to a new venue, the Puerto Rico Convention Center, due to the warm welcome of past editions and to make room for an audience of nearly a thousand attendees. More than 30 world-class speakers will take the stage this year; among them, the iconic actress, singer and dancer Rita Moreno. And guess who else is speaking? ME!!! I am honored to participate and will be giving a one-hour digital workshop “How to create your brand online, and turn-it into a business”.


Puerto Rican entrepreneurs Lucienne Gigante and Carlos Cobián created this event to provide a space in which women get inspired, learn, connect and gain access to opportunities for growth and transformation. Regardless of their career level, from students to presidents and business owners, every attendee has something to gain from the event.

“Investing in the economic development of women is a solution to grow and transform countries. Women are making way and growing businesses at a fast pace, and we need tools for scalable growth. Animus invites you to think big, it opens doors, it connects you and gives you the chance to listen to great stories, of both failure and success, which can guide people of all ages and career stages,” said Animus co-founder Lucienne Gigante, who has developed innovation and economic development program for women during more than 10 years.

“It is well-documented that women-led businesses have a higher ROI than those not led by women. Appointing women to leadership positions is a smart business move. That is why, at Animus, we’re empowering them with the right tools and with skills they can put to practice right after the event,” said Animus co-founder Carlos Cobián, who is also the founder of Cobian Media.

To broaden the range of experiences presented at the event, each edition of Animus hosts an all-encompassing selection of leaders, from every age and industry, who have broken the frameworks in their respective fields and become role models for success.

The following innovative, outstanding women will honor this year’s summit:

  • Bettina Mercado – President of Bettina Cosmetics
  • Carmen Rita Wong – Radio, tv and online journalist; founder of Malecón Productions
  • Cristina Zoé Mejía – Boys & Girls Clubs of Puerto Rico’s 2017 Young Person of the Year; participant of the San Lorenzo club
  • Denise Bidot – Model, president and founder of the #NoWrongWay movement
  • Fabiola C. Weber Guzmán – Interventional radiologist at the Nemours Children’s Hospital
  • Graciela Eleta – GFR Media CEO
  • Hilda Arias López –Diet Home founder
  • Julia Keleher – Puerto Rico Department of Education Secretary
  • Laura I. Gómez – Founder and CEO of Atipica / Top Tech Entrepreneurship Voice Silicon Valley
  • Laura Om – Entrepreneur and owner of Om Studio; co-owner of restaurant La B de Burro
  • Lynn Ponder –WebCityGirls founder, Creator #UnstoppableLATINAS #BeNumberless
  • Maria Cristina González – Senior VP of Global Public Affairs for Estée Lauder Companies and former communications director for former First Lady Michelle Obama
  • Maria Cristina Jiménez—Yoga & Rolfing teacher
  • Marie Helene Morrow – President of Reinhold Jewelers
  • Mariem Pérez Riera – Executive producer of Calma Films
  • Monti Carlo – Hostess of Food Network’s TV show Help My Yelp
  • Nina Vaca – Pinnacle Group founder
  • Rita Moreno – Puerto Rican actress, singer and dancer. One of only 12 entertainers in receiving all four major annual American entertainment awards: an Oscar, an Emmy (she has two of these), a Grammy and a Tony.
  • Yajaira Sierra-Sastre – Nanotechnology scientist, educator, and aspiring astronaut

What to expect from Animus?

Animus is a dynamic event that offers several formats, from short five-minute presentations, talks and work-related anecdotes to magisterial conference sessions and panels. It will also feature a mentor booth in which attendees can schedule one-on-one meetings with the speakers.

With feedback from past attendees, this edition of Animus features workshops with profound themes. Among them, “How to Create your Online Brand, Turn it into a Business and Use Social Media to Monetize and Create Awareness”.

New at Animus 2017

A+ Marketplace

 Continuing its transformative strategy, this edition of Animus debuts the A+ Marketplace, a creative space to showcase and promote innovative companies led by women. The purpose of this space is highlighting businesses with a unique proposition that are “making noise” in the art, fashion, services, technology, entertainment and manufacturing industries.

To achieve this goal, a group of business leaders will select the A+ companies that will be part of this marketplace. Some 30 businesswomen will have the chance to showcase their products to more than 800 people expected to attend this marketplace.

The first seven companies selected to date are:

  • Papaya Tropical – Vanessa Vélez leads this social responsibility educational movement, discussing topics related to sexuality and others considered stereotypical or taboo.
  • Boca Ciega Style Market – Gabriela Durán is a Puerto Rican living in L.A. From there, she manages this ecommerce that focuses on promoting talented Latin American designers in the U.S. market.
  • ISLA Language – Sacha Delgado directs this atypical language school where educational elements are combined with tourism, social and cultural activities to provide a language-learning experience unlike any other.
  • Lote 23 – Cristina Sumaza co-founded this gastronomical park where chefs, artists and musicians showcase their creative proposals while the community is integrated, entertained and fed in a fun-for-all ambiance in Santurce.
  • OM Studio – Known as “the queen of curls”, Laura OM created and maintains this beauty salon in which the Latino race is embraced and celebrated through every hair styled. The salon also promotes an all-around healthy lifestyle, from its natural hair care product offer to her collaboration with local microenterprises.
  • Co Haus – Caroline López Beauchamp and María de los Ángeles Rosas created this coworking space at the heart of Santurce. Its focus is providing an ambiance that promotes collaboration, in a way that each community member feels inspired and is productive.
  • Executive Virtual Assistants PR – Through this business model, Michelle Brown and her team provide remote, or virtual, administrative services. Using the advantages of the Internet, the assistants take care of every administrative task its client businesses may need, allowing those companies to reduce operating costs and to focus on their businesses.

Animus invites local entrepreneurs to nominate other women-led businesses to be part of the A+ Marketplace. Fill this form on the event’s website to nominate a candidate.

Animus Workshops

In response to suggestions from past attendees, this edition of Animus brings along a series of workshops to dig deep into key topics of professional and business development. These include leadership, positioning, and social media strategy, among others.

The workshops will be concurrent during the morning of the event, and free for Animus participants.

Capital and opportunities that promote business growth

This year, the Startup Showcase also returns. It is a platform in which five women-led companies present their business proposal. Jossie Edmée Arroyo, founder of Bien Cool, is one of the entrepreneurs who will present their companies and plans for growth.

Bien Cool is a creative business dedicated to selling greeting cards, agendas and gifts with a very tropical and distinctively Puerto Rican touch.

“At the first Animus summit, executives from Walmart introduced me to Walgreens executives. That is how we built the relationship that resulted in distributing our greeting cards at the points of sale of both chains. Where else could I have possibly made those connections?” said Arroyo about its previous Animus experience.

On the other Hand, Lote 23 Founder Cristina Sumaza said that after presenting her business at the most recent edition of Animus, an investor approached her to talk. The conversation turned into a milestone achievement, as she could secure the last round of capital needed to develop the gastronomical park, which was years in the making.

At this Animus editoin, Sumaza will participate in the A+ Marketplace with a group of local chefs who currently present their creative proposals at Lote 23.

Animus will take place at the Puerto Rico Conventions Center, on Friday, October 6, starting at 8:30 am. For more information about this professional, personal and business development summit, visit the event’s webpage. We encourage you to use #AnimusPR and @animussummit to connect via social media before, during and after the event.

See you there!!!!


Author: Lynn Ponder

Founder webcitygirls//, Social Media Strategist, Social Content Producer, LATISM16 "Best Latina Network Leader", Tecla Awards 15 Three-Time Winner as Best Latina on Twitter, Best Entertainment Blogger, Most Creative, LATISM 13 Best Latina Micro-Blogger, TOP Digital Influencers LATISM 2016/2015/2014/2013/2012, TwitterPowerhouse Passionista by Huffington Post. Creator #UnstoppableLATINAS + MOVEMENT #BeNumberless #SerSinNumero