JCPenney Celebrates Women’s History Month at #UnstoppableLATINAS Summit
Mar07

JCPenney Celebrates Women’s History Month at #UnstoppableLATINAS Summit

  As a part of Women’s History Month, JCPenney is partnering with WebCityGirls to showcase, celebrate, empower Latina leaders and entrepreneurs. Featuring lifestyle and trend expert Mercedes Sanchez, JCPenney will be sponsoring a career styling booth featuring a workshop on the best outfits for job interviews, while providing tips and tricks for the daily office look. Please join JCPenney LIVE from #UnstoppableLATINAS Leadership Summit at 12 noon for a fabulous segment with Mercedes Sanchez and Olga María from Dreams In Heels. The Summit will be LIVE streaming all-day. Click on AGENDA for more details. You can REGISTER to be part of a unique and impactful Summit by clicking below. Tickets are limited:  www.eventbrite.com Visit unstoppablelatinas.com check our impactful AGENDA and please JOIN the conversation online using hashtag: #UnstoppableLATINAS We look forward to your contribution to #UnstoppableLATINAS Leadership Summit NYC on March 27, 2017!...

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Adamari López is AVEENO® Brand’s 1st Hispanic Spokesperson
Feb20

Adamari López is AVEENO® Brand’s 1st Hispanic Spokesperson

  We attended the launch party of AVEENO® Brand announcement of partnership with renowned actress and TV host Adamari López, host of Telemundo’s Emmy award-winning show, “Un Nuevo Dia.” As the latest member of the brand family, Adamari is in support of a new campaign encouraging all women to take a little more time for themselves, while elevating the importance of skin care for overall wellness. Track hashtag #TiempoParaMi for all the postings we did online with other fabulous influencers. Influencers: Sandra Cires, Lynn Ponder, Carmen Dominicci, Soraya Alcala and Jacquie Marquez [Lynn Ponder pretty look by designer Viviana Gabeiras] “As a Latina woman, I believe in the family-first mentality. But now more than ever, we have to make so many decisions, wear many hats and accomplish many goals – all while looking our very best! I truly love AVEENO® and I’m so happy to work with them because they get me. They understand how important it is to also take the time to feel beautiful. I’ve come to the realization that to give everyone the best version of me, I need to invest more time in myself,” said Adamari. AVEENO® strives to provide all women with access to trusted products that deliver enjoyable – rich, indulgent, experiences at-home that contribute to beauty and skin care routines which often double as personal or ‘me time’. C-Com Group / Influencers: Lynn Ponder, Yania Olabarietta, Angie Díaz, Lina Baena, Adriana Castro and Kika Rocha I couldn’t have been more thrilled to learn Adamari uses AVEENO® and most recently she has been using it as a tool to help her wind down after she puts her daughter to sleep,” said Dawn Kidd, Senior Marketing Director at AVEENO®...

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Fiesta en NOVUS Shoes SFL!
Jan18

Fiesta en NOVUS Shoes SFL!

 Las amigas incluyendo algunas Boricuas nos fuimos de paseo en una limo espectacular gracias a NOVUS opening reception en la recién inaugurada tienda en Pembroke Lakes Mall. NOVUS es una marca icónica de fashion en Puerto Rico y los zapatos son sexy, cómodos y chic! Comparto momentos divertidos del viaje y nuestra experiencia shopping en NOVUS!!!! Mi look claro esta de la diseñadora fabulosa Viviana Gabeiras. Las amigas adictas al internet shopping por favor visiten novushoes.com y luego me dan las gracias jejeje! Lynn, Millie, Mari Provi, Marger, Lelany: Me los tuve que comprar y los AMOOOOO: FIESTA en NOVUS: Millie, Susy, Viviana, Lelany, Sandra, Lynn, Astrid, Alexandra: Lelany Barea “Miss Carnval Miami” 2016:...

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Celebrating Hispanic Heritage Month with JCPenney
Sep30

Celebrating Hispanic Heritage Month with JCPenney

 Grateful for wonderful brands like our main sponsor The Ford Motor Company and influencer marketing integration with JCPenney who jumped onboard the first-ever #UnstoppableLATINAS social media program and concept which generated 86K video views, 26MM impressions on Twitter, 1.5 impressions on Instagram while celebrating Hispanic Heritage Month sharing stories of our latino culture through influencers and celebrities. Influencer Partnership consisted of an organic brand integration within our first story and an awesome shopping experience at JCPenney Dadeland Mall in Miami. Excited to announce @jcpenney joins #UnstoppableLATINAS as GIVEAWAY sponsor with a $300 GC! Connect TONIGHT 6pm FB 💗 pic.twitter.com/WSlolJEvat — Lynn Ponder (@Ponderful) September 24, 2016 JCPenney is a one-stop shopping destination offering a variety of stylish and affordable fashion, home and beauty merchandise. A broad assortment of products from leading private, exclusive and national brands which are available at affordable prices. #UnstoppableLATINAS First Story Influencers Lynn and Linda Ponder Whether you are looking for the perfect outfit for a holiday celebration or like #UnstoppableLATINAS Miami first day celebration of our latin music via a karaoke party with amazing performances from artists Periko y Jessi, Manu Manzo, Danilo Parra who performed to a Facebook live audience and ROCKED The Studio Theatre including the owner, Virggi Lopez how also performed and delighted our guests with her new amazing single “Reflejo del Espejo”. One of our lucky friends from the live audience Janie Flores, was surprised by a $300 e-gift card while I happily continued a fun-filled evening of Karaoke in my perfect blue and black pretty dress by Nicole Miller from JCPenney collection. Truly they have everything you need to refresh your wardrobe.   I won! Thank you #UnstoppableLatinas @webcitygirls @jcpenney for the awesome prize! And congrats to the other winners! #HispanicHeritage #Fashion #OneStopShop #FordEspanol #BuenaVidaMedia A photo posted by Janie Flores (@jflores111) on Sep 28, 2016 at 4:18am PDT Thank you to all of our online community for embracing #UnstoppableLATINAS Miami social media adventure. We are so happy that you enjoyed our stories and engaged with us live. Stay tuned for more because our next stop is #UnstoppableLATINAS New York on October 10!!!...

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Fall Is Almost Here: Don’t Forget These Essentials On Your Next Shopping Trip!
Sep02

Fall Is Almost Here: Don’t Forget These Essentials On Your Next Shopping Trip!

  Now we’re in September, fall really is right around the corner. Are you ready for the season ahead? After a long summer, there are a few pieces that you might have to pick up for your wardrobe and home on your next shopping trip. Here are some of the items to consider!  Coats and Jackets Fall is chilly but without the same biting cold as winter. This means it’s a great time of year for cute, fashionable coats. You can choose style over warmth since only a thin layer is needed to protect from the chill. A classic fitted mac will never go out of style and is something you can wear year and after year. A style that cinches the waist while skimming the hips looks ultra flattering on any figure, so a great fall staple for most women. Choose a length that takes your height into account, and a hemline sits at a comfortable place on your body. Some styles can look either too long or short on different heights. A trench coat is another timeless piece that works well for the fall. Throw on over jeans and Converse for a trendy, casual daytime look. Longline ‘boyfriend cardigans’ are also a great casual staple for this time of year, as we’re transitioning from warmer to cooler weather. Boots Time to retire the strappy sandals and dainty shoes, fall is the time for boots! A pair of heeled boots looks great over skinny jeans for the evening, or some flat Chelsea or combat boots for your everyday outfits. A good pair of wellies will also serve you well over the coming seasons. There are some higher end brands out there that have made wellies into more of a fashion boot, so there’s no better way to keep your feet warm and dry! Perfect for muddy nature walks or for walking your dogs. Long Sleeve Dresses, Tights and Leggings Casual long sleeve dresses are perfect for fall. Wear with thick tights or leggings, boots and a jacket for a comfortable and easy to wear outfit. If you choose plainer designs, you can dress them up or down easily and completely change how they look with accessories. Swing dresses, jumper dresses and skater dresses look good on a range of different body shapes so make perfect fall wardrobe staples. A quick and easy outfit to put together and will last you right the way through to the winter. Scarves, Hats and Gloves Cozy knits make an outfit instantly look more seasonally appropriate for the colder months. These are also a good way to add some interest to plain or...

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Chicas Guapas TV in Miami!
Aug02

Chicas Guapas TV in Miami!

 The connectivity of social media is a powerful tool that joins like-minded people and that is exactly how I got to meet the explosive and dynamic founder of ChicasGuapas.tv, Lucia Ugarte. We happened to connect through LinkedIn, quickly set-up a Skype video call, and our follow-up meeting took place in Miami during Miami Fashion Week. Lynn Ponder, Clarita Fashion Riot, Lucia Ugarte and Tana Rendon: Lucia Ugarte is from Argentina and she is a wonderful TV Host, Producer and Digital Influencer, creator of the successful TV Show Chicas Guapas. Lucia is also founder of YAY Producciones, where she specializes in the development of innovative content, exploring new formats, technologies and different ways to communicate with her community. Chicas Guapas TV has fashionistas ambassadors in different countries from Chile to Spain and now Miami to Los Angeles. Lucía continues to grow her brand through relevant content strategies engaging with a an ever-growing impressive number of 700K followers through social channels. Actually @ChicasGuapasTV and @webcitygirls are uniting forces, creating collaboration opportunities with brand integration. We wish Lucia continued success and we look forward to collaborating with Chicas Guapas TV combining our passion and talent for content development within the U.S. Hispanic Market. Learn more: luciaugarte.com and chicasguapas.tv This Post is part of my series inspired by #BeNumberless movement: “Latinas Lets Give Power to Each Other”  ...

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