Larry Little Honored in Hometown Hall of Famer
May26

Larry Little Honored in Hometown Hall of Famer

 It feels good to give back to your community and that is exactly what the Hometown Hall of Famer is about. A program presented by Ford Motor Company and The Pro Football Hall of Fame paid tribute to Gold Jacket Larry Little at his high school alma mater Booker T. Washington High School in Miami. This is only one of the reasons, why for the past five years we have collaborated with Ford sharing great info through social media. An audience of 500 attended the ceremony at Booker T. Washington High School in Miami, Fla. The crowd included his 96-year-old mother, other family members, students, teachers, and the school’s marching band. Also on hand were fellow Hall of Famer DWIGHT STEPHENSON and several other Dolphins legends Nat Moore, Eugene Milton, Larry Ball and Mercury Morris. “To share this occasion with Booker T. Washington gives me a feeling similar to how I felt when I was enshrined into the Pro Football Hall of Fame!” Little shared. I asked Little what was the driving force to his success: “Let me say how proud Ford is to participate in Larry Little’s return to his hometown. Ford and the Pro Football Hall of Fame share a commitment to excellence and an appreciation for legacies,” Patrick O’Neill, Regional Manager of Sales and Service for Ford Motor Company Miami, remarked. In a video, O’Neill told us how this program was born:...

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59th Annual National Puerto Rican Day Parade Honorees
May12

59th Annual National Puerto Rican Day Parade Honorees

 As a proud 2015 Rising Social Media Star Honoree, it’s with great honor that I share Puerto Rican Day Parade 2016 Honorees.  NBA All Star and philanthropist Carmelo Anthony will join Latin Grammy Award-winning singer/songwriter Ednita Nazario, Grand Marshal of the upcoming 59th Annual National Puerto Rican Day Parade, to march as Parade King in the upcoming celebration scheduled for Sunday, June 12th, starting at 11am, on Fifth Avenue. In a press conference held at the New York headquarters of the Puerto Rico Federal Affairs Administration (PRFAA), Lorraine Cortés-Vázquez, chairperson of the Parade, also announced that actress Rosario Dawson will march as Queen 2016.  Beloved Puerto Rican Giselle Blondet will march as Parade Godmother. Actor, screenwriter and director Adam Rodriguez will march as Parade Godfather. This year the Parade will recognize Family Unity, Marriage Equality and LGBT rights; Science, Engineering and Aerospace; and Voter Education and Registration.  The 2016 state dedication will go to Florida, the state with the fastest-growing population of Puerto Ricans outside their native island. “This year, in face of Puerto Rico’s humanitarian and fiscal crisis, and the upcoming national elections, we wanted to recognize the voices, talent and good contributions of Puerto Ricans to all aspects of life.  We also seek to emphasize unity, as we work together to identify solutions to the crisis, and encourage voter registration and awareness”, Cortés-Vázquez said. Lifetime Achievement dedications will go to retired baseball player Candy Maldonado and Salsa music legend Andy Montañez, who will be performing at the Parade’s Gala on Friday, June 10th, and also at the 32nd Annual Salsa Festival at the Barclay’s Center on Saturday, June 11th. Other honorees and recognitions announced today include: *  Luis Jorge Rivera Herrera, ecologist and winner of the Goldman Prize for Environmental Justice (Special Recognition). *  Orlando “El Fenómeno” Cruz, Olympian, first openly gay boxer (Special Recognition). *  Pedro Julio Serrano, LGBT and human rights advocate (Orgullo Puertorriqueño) *  Jeimy Osorio, Actress (Boricua Superstar) *  Edgardo Miranda-Rodriguez, comic book artist, Director of Somos Arte (Boricua Destacado) *  Frank Maldonado, entrepreneur, Executive Chef at Sofrito (Ambassador) *  Nilda Rosario, broadcaster, Telemundo 47 (Ambassador) *  Alberto Rullán, broadcaster, Telemundo 47 (Ambassador) *  Joel Santiago, radio personality, X96.3 FM (Ambassador) *  Lynda Baquero, broadcaster, WNBC (Ambassador) *  Lileana Ayende, broadcaster, Univision 41 (Ambassador) *  Maxine Ashley, singer (Ambassador)...

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2016 Trends with Sheryl Connelly
May10

2016 Trends with Sheryl Connelly

 Meet Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company. Sheryl insights helps Ford make the right calls about simplifying the process of buying a car and providing exactly what car buyers really need. I had the pleasure meeting Sheryl through my relationship with Ford as a social media influencer and recently I spoke to her about the meaning of tracking trends for Ford. She is a brilliant woman who has perfected the skill to bring in lots of different information happening in the world, figure out futuristic trends and make sense of them at a micro and macro level. Sheryl what are the newest trends at Ford? At Ford we talk about two type of trends: MACRO Trends – which are the global big picture, big impact trendsetter slow moving that include things like aging population, rise in urban city, obesity worldwide. They are slow moving and will be around for 2 ,3, 4 decades. We also try to watch for other things of the spectrum, things that are emerging and we call those MICRO Trends. We call them MICRO Trends because they have a shorter shelf life from 2 to 4 years. Some of the MICRO trends will grow old and become strong MACRO Trends. Only time will tell. Sheryl talked with excitement about the fourth annual edition of Ford MICRO Trends, a compilation of the most compelling movements across the globe that are shaping how we live, work and engage with the world around us. She shared the focus on 2016 themes of inspiration, ingenuity and a strengthened sense of self-identity. A trend that I loved hearing about was inspiration, which came from embracing heroes among communities and individuals who were redefining what it meant to be a good citizen, a good neighbor, a good person. The world is hungry for these stories and eager to share them. Please click here to check the amazing 2016 Ford Trends Book. It will give you some incredible insights of how our world is moving forward and how this collection of trends helps Ford look beyond the auto industry to comprehend what’s happening in social, technological, economic, environmental and political arenas, and creates a blueprint to understand how these trends are expected to influence products and brands for the next year and beyond.   Learning and sharing the knowledge! Thank you for stopping by, truly appreciate your time....

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Manejando a Ciegas
May04

Manejando a Ciegas

 Estoy más que agradecida por la invitación que recibí, para unirme a una campaña tan importante como esta, para evitar tener conductores ebrios en la comunidad hispana. Este articulo fue escrito en colaboración con LATISM. Sin embargo las opiniones son mias. Todos compartimos las carreteras y lo que haces cuando estas manejando, compromete tu seguridad, la de aquellos que amas y la de la comunidad en general. Es muy importante concentrarse en la carretera, pues nosotros podemos ser buenos conductores, pero otras personas no, podrían estar borrachos, somnoliento, drogados o distraídos en el teléfono. Abril, es el mes que marca el inicio de esta campaña,  y es una gran oportunidad para crear conciencia sobre la influencia que tiene el alcohol cuando conducimos, un problema que afecta gravemente a nosotros los hispanos. ¿Sabías que los accidentes de trànsito relacionados con el alcohol, son la principal causa de muerte de los latinos en USA? Debemos comprender como el alcohol afecta la capacidad del cerebro para controlar las funciones tanto mentales como corporales. Empieza por deteriorar su juicio, segundo el cerebro y los sentidos como el gusto, el olfato, la vista y el oído, ademàs de sus habilidades motoras, dejándolo inhabilitado de percibir su entorno o la capacidad para tomar decisiones seguras y responsables. Beber y conducir es peligroso, el alcohol y el consumo de drogas pueden perjudicar considerablemente su comportamiento y reacciones. Las investigaciones han demostrado que la combinación de las sustancias sicotròpicas y el alcohol tiene un efecto multiplicativo sobre el riesgo de colisión. Las pequeñas cantidades de marihuana combinada con bajas cantidades de alcohol causan un deterioro grave y es común entre los conductores que han sido gravemente heridos o han fallecido en un accidente de automóvil. Conducir y escribir mensajes de texto es peligroso, mirar nuestros hacia hacia abajo para contestar un mensaje de texto, por tan solo unos pocos segundos, es el tiempo suficiente para causar un accidente. El 23% de los accidentes automovilísticos, son a causa de los teléfonos celulares, es decir alrededor de 1.3 millones de choques, en otras palabras, el usar nuestros teléfonos aumenta la posibilidad de un accidente hasta 23 veces más, es decir, mensajear, contestar una llamada o el tan solo hecho de distraerte para buscar el dispositivo, te llevarìan a la muerte. A final de cuentas, los vehículos fueron creados como un sistema de movimiento de pasajeros o mercancías de un lugar a otro. Conducir es complejo, y necesitamos concentración en la carretera en todo momento, asì podremos reaccionar rápidamente y evitar accidentes. El conducir sobrio, es uno de los requisitos más importantes para una conducción segura. Debemos, hablar con nuestros hijos...

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Influencer Marketing at @AHAA #AhaaFuture 2016
Apr23

Influencer Marketing at @AHAA #AhaaFuture 2016

 Last week, dressed by fabulous Venezuelan designer Viviana Gabeiras, I attended AHAA The Voice of Hispanic Marketing 2016 Annual Conference where Digital advertising was front and center with discussions about seamless integration of influencers who are changing the marketing landscape with unprecedented speed. I got to create interesting content and learn how media companies and brands are integrating Influencer Marketing into their overall strategy online. The opening reception included an awesome performance with famous brother duo Mau and Ricky Montaner which set a wonderful tone for the next two days of the conference. Me, Mau and Ricky Montaner: Next day I met Clorox , CMO Eric Reynolds  and asked him about influencer marketing: I was fortunate to be sitting close to Wendy Clark, CEO DDB North America, and introduced myself right before her keynote at AHAA. Wendy was attentive as I talked about my global movement for women #BeNumberless. Cut to Wendy’s keynote and as she talked about content creators she mentioned my name!!! Grateful for the good impression I created in Wendy during our short conversation. Wendy is a brilliant mind who shared her 100 days experience in new CEO position at DDB North America with valuable insights to learn from. Wendy is an incredible role model that leads by example and walks the talk!!! Wendy took a picture with me, supporting #BeNumberless Movement: One the most important messages Wendy Clark shared at AHAA Conference:  “Speed is the currency of business”. “Speed is impacting everything we do in advertising” Two other quotes that I loved from Wendy Clark: Content creators are not household names they are ‘handheld names’ ~ @wnd @AHAA #ahaafuture  Lin Manuel Miranda is one the most brilliant and creative minds of our times ~ @wnd @AHAA  And talking about content creators another great panel titled: “Looked Into How Influencers Are New Taste-Makers Marketing Industry” with Luis Balaguer CEO Latin We, Ariadna Gutierrez Miss Colombia and Juan Pablo Zurita social media super star. Juan Pablo talked about branded content and how his brand integrated seamlessly:  Luis Balaguer had great information to share about the evolution of Latin We and TOP Latin American Influencers becoming HUGE Media Stars. Latin We has become a media company reaching millions and millions online through clever social media strategies. Loved this panel and enjoyed moderator and friend Raul García. Check out some fabulous networking moments: The Girls: Carla Eboli, Ana Easlick and Erin Conrad: Telemundo Digital VP Borja Perez and Ayan Valle: AHAA Board Directors: Manny Machado, Isaac Mizrahi, Horacio Gavilán: Thank you AHAA for a great conference! See you in 2017!!!    ...

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#Canelitas #Roycenaticas listas para ver musical event of the season?!?
Mar19

#Canelitas #Roycenaticas listas para ver musical event of the season?!?

 Tyler Perry’s The Passion airs live on FOX this Sunday night at 8 PM ET. Perfect to watch with the whole family, the two-hour event is a modern-day retelling of the story of Jesus Christ’s last hours on Earth and will take place in New Orleans, host and narrator Perry’s hometown. Long before its arrival in the United States, The Passion was a hit in the Netherlands, where it has been produced every year since 2011. The U.S. adaptation will be filmed at nine locations in NOLA in front of a 25,000-member audience and will feature a procession of 1,000 people walking through the streets of the city with a cross. While most of the scenes will be filmed live, certain scenes had to be pre-taped due to the scale of the event. And, since the story is set in modern day, the show requires modern music, doesn’t it? The soundtrack is available for sale starting today and includes hits from top-notch artists like Whitney Houston, Celine Dion, and Train, all sung by The Passion cast, as well as original songs written specifically for the event. Y we’re soooooo excited that dos de nuestros artistas latinos favoritos—Prince Royce y Jencarlos Canela—are part of this special event! Canela, who recently made his American television debut on NBC’s Telenovela, plays the role of Jesus, while Prince Royce, fresh off the success of his first English-language album Double Vision, plays Peter. ¡Qué talento! The TV special can also be streamed live on Fox.com or FOX NOW mobile apps, starting with exclusive pre-show on Sunday night at 7:30 PM ET/6:30 CT, and will be available On Demand after air starting March 21st. @webcitygirls will be watching! Will you? Déjanos sus comentarios below!  ...

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