Oct29

 October 29, 2017 To: News Media From: Lynn Ponder Referring to: Clarification of Lynn Ponder’s role with Whitefish Energy. Given the amount of inaccurate and false information that has circulated through different media, both in print and digital, I believe it is necessary to clarify such information, since it is tearing a part my personal integrity and my professional reputation. After 28 years residing and working in the United States mainland, I returned to Puerto Rico in July of this year with the intention of contributing to the island, to the best of my ability, in the recovery of its financial crisis. Through my platforms, my focus in creating positive digital content with visual stories in the form of video and photos to be disseminated on social networks. I am not a public relations manager, nor have I presented myself as such. After hurricane Maria, my services were contracted by the public relations agency LDWW Group, based in Dallas, Texas, which is the public relations agency for Whitefish Energy (“WF”). The agency hired me with the objective of creating a social media strategy to simply inform and educate the public about the restoration work of the electrical system. As part of my obligations I had to deliver two videos and photos, upload them to a “Dropbox” of the WF account. The LDWW agency was responsible for creating the description, approving the content and uploading it to Twitter and Facebook. My access to the WF Facebook page was only to translate into Spanish the descriptions that LDWW created on the page. On a few occasions, at the request of LDWW, I attended, as host or “hostess” to the American press. I was never a spokesperson for WF; as I was never hired for that role. I never managed the WF Twitter account or had any access to it, so I was not the author of the “tweets” addressed to the mayor of San Juan. I have asked the Chief Executive Officer of Whitefish Energy, Andy Techmanski and the founder of the public relations agency LDWW Group Ken Luce, to issue a statement clarifying what my duties were with them but, so far, it has not happen. Having been away from Puerto Rico for so many years, I have not been involved in its partisan politics. After having just arrived here, I attended as digital reporter to the celebration of the centenary of the Casino of Puerto Rico on August 19, 2017. There, for the first and only time in my life I saw the Governor of Puerto Rico and the first lady; just like hundreds of other people, I wanted...

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Oct29

  29 de octubre de 2017 A: Medios Informativos de Puerto Rico De: Lynn Ponder Ref: Aclaración Role de Lynn Ponder con Whitefish Energy Ante la cantidad información errada y falsa que ha circulado por distintos medios, tanto impresos como digitales, creo necesario aclarar la misma, ya que se está lacerando mi integridad personal y mi reputación profesional. Luego de 28 años residiendo y trabajando en los Estados Unidos, regresé en julio de este año a Puerto Rico con la intención de aportar, en la medida que me fuera posible, a mi país en la recuperación de su crisis financiera. Yo me dedico a crear contenido digital positivo con historias visuales en video y fotos para ser diseminadas en las redes sociales. No soy relacionista público ni me he presentado como tal nunca. Luego del paso del huracán María mis servicios fueron contratados por la agencia de relaciones públicas LDWW Group con sede en Dallas, Texas, que es la empresa que maneja las relaciones públicas de Whitefish Energy (“WF”), con el objetivo de crear una estrategia creativa en las redes sociales para informar y educar al público sobre las labores de restauración del sistema eléctrico. Como parte de mis obligaciones debía entregar dos videos y fotos, subirlas a un “Dropbox” de la cuenta de WF. La agencia LDWW era responsable de crear la descripción, aprobar el contenido y subirlo a Twitter y a Facebook. Mi acceso a la página de WF de Facebook era únicamente para traducir al español las descripciones que LDWW creaba en la página. En ocasiones, a petición de LDWW, atendí, como anfitriona o “hostess” a la prensa estadounidense. Nunca fui portavoz de WF. Nunca manejé la cuenta de Twitter de WF ni he tenido acceso a la misma, por lo que no fui la autora de los “tweets” dirigidos a la alcaldesa de San Juan. Le he solicitado al Principal Oficial Ejecutivo de Whitefish Energy, Andy Techmanski y al fundador de la agencia de relaciones públicas LDWW Ken Luce, que emitieran un comunicado donde se aclarase cuáles eran mis funciones con ellos pero, hasta el momento, no se ha materializado. Al haber estado fuera de Puerto Rico durante tantos años, no he estado envuelta en su política partidista. Recién llegada aquí, asistí como reportera digital a la celebración del centenario del Casino de Puerto Rico el 19 de agosto de 2017. Allí, por primera y única vez en mi vida vi al Gobernador de Puerto Rico y a la primera dama y tal como lo hacen cientos de personas, quise tomarme una foto con ellos. Ese ha sido nuestro unico contacto. No trabajo para la...

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A Unique United Nations Experience
Oct02

A Unique United Nations Experience

 As I continue to settle into my new life in Puerto Rico experiencing two hurricanes Irma and Maria , I received an extraordinary invitation to represent my island as a delegate at “The Media for Social Impact Summit” at the United Nations. Grateful to my friend and colleague Lili Gil Valleta creating a true impact while involving and giving latino professionals opportunities to have an active participation in this outstanding Summit I attended! "Everybody has the potential to influence others to impact people's lives positively" ~ @sfdecordova @PvblicF #MFSI2017 pic.twitter.com/Bi27VWdWpD — Lynn Ponder (@Ponderful) September 14, 2017 “The 2017 Media for Social Impact Summit” is an inspirational platform focused on highlighting the vital role of media executives in advocating for the achievement of the Sustainable Development Goals. One for All, Sustainable Development Goals is about connecting citizens and businesses to social impact efforts that aim to achieve the SDG’s by 2030, while measuring global impact and engagement. The purpose is to encourage every world citizen to know, care about, and pledge to achieve one of the 17 Sustainable Development Goals. Sustainable Development Goals NO Poverty NO Hunger GOOD Health Quality Education Gender Equality Clean Water and Sanitation Renewable Energy Good Jobs and Economic Growth Industry, Innovation and Infrastructure Reduced Inequalities Sustainable Cities and Communities Responsible Consumption Climate Action Life Below Water Life on Land Peace and Justice Partnerships for the Goals Film as a Tool for Impact which helps us as humans understand our world ~ @libawr Sr. VP Social Impact 21st Century Fox. #MFSI2017 @PvblicF pic.twitter.com/DLR5jTntE8 — Lynn Ponder (@Ponderful) September 14, 2017 Truly a remarkable experience to witness and meet the leading voices of this Global movement at the most impactful place in the world The United Nations. A life-changing day of awareness to go out into the world with purpose and make a difference. The Summit was full of brilliant minds who are doing and creating programs positively impacting lives. Powerful talks about how film is a tool for impact, how to connect content and emotions, how to leverage brands for impact, documentaries impacting the world, astronauts sharing amazing point of view of our forgotten earthrise, how to implement a global strategy for business growth and impact. Connecting Content and Emotion by @ahmedmusiol amazing call to action to being authentic with a purpose!!! #MFSI2017 @PvblicF pic.twitter.com/epVOesJNdO — Lynn Ponder (@Ponderful) September 14, 2017 An emphasis in marketing to impact the world, the first annual media for social impact SDG 5 Gender Equality Award to Maddona Badger an extraordinary women creating impact through movement #WomenNotObjects, how symbolism transcends geography, language and culture through amazing concept of “The...

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ANIMUS Summit Puerto Rico 2017
Aug24

ANIMUS Summit Puerto Rico 2017

 Attending my first press conference in Puerto Rico came with joy and pride;  Animus, the innovation summit dedicated to empowering women to reach their highest level of personal and professional development, returns for a third edition. This year the event moves to a new venue, the Puerto Rico Convention Center, due to the warm welcome of past editions and to make room for an audience of nearly a thousand attendees. More than 30 world-class speakers will take the stage this year; among them, the iconic actress, singer and dancer Rita Moreno. And guess who else is speaking? ME!!! I am honored to participate and will be giving a one-hour digital workshop “How to create your brand online, and turn-it into a business”. Puerto Rican entrepreneurs Lucienne Gigante and Carlos Cobián created this event to provide a space in which women get inspired, learn, connect and gain access to opportunities for growth and transformation. Regardless of their career level, from students to presidents and business owners, every attendee has something to gain from the event. Feeling proud with @animussummit Founders @lucienne_gigante @cobianmedia at press conference #AnimusPR 🇵🇷 I am a Speaker #DigitalWorkshop #PuertoRico #webcitygirlsInPR #webcitygirls #empresarias A post shared by webcitygirls (@webcitygirls) on Aug 23, 2017 at 9:08am PDT “Investing in the economic development of women is a solution to grow and transform countries. Women are making way and growing businesses at a fast pace, and we need tools for scalable growth. Animus invites you to think big, it opens doors, it connects you and gives you the chance to listen to great stories, of both failure and success, which can guide people of all ages and career stages,” said Animus co-founder Lucienne Gigante, who has developed innovation and economic development program for women during more than 10 years. #AnimusPR conference happening NOW LIVE via https://t.co/WNQaGmDjZA @animussummit #PuertoRico #webcitygirlsPR 🇵🇷 pic.twitter.com/TkvUsXTJSP — Lynn Ponder (@Ponderful) August 23, 2017 “It is well-documented that women-led businesses have a higher ROI than those not led by women. Appointing women to leadership positions is a smart business move. That is why, at Animus, we’re empowering them with the right tools and with skills they can put to practice right after the event,” said Animus co-founder Carlos Cobián, who is also the founder of Cobian Media. To broaden the range of experiences presented at the event, each edition of Animus hosts an all-encompassing selection of leaders, from every age and industry, who have broken the frameworks in their respective fields and become role models for success. So excited to be speaking alongside one of my heroes at @animussummit! Rita Moreno is going to bring down the...

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An Enchanting Island: Vieques, Puerto Rico
Aug03

An Enchanting Island: Vieques, Puerto Rico

 Vieques is an enchanting island–municipality of Puerto Rico in the northeastern Caribbean with stunning beaches. Vieques has a long-history with the U.S. Navy, who arrived in 1941 and was ordered by President, George Bush to leave by May 2003. The Navy created infrastructure throughout the Island, but also took possession of some of the most beautiful beaches and land. You will find different articles about this subject as “Viequenses” have mix feelings about the transition departing the island. A population of 9, 000 claims more has to be done clearing munitions and toxic contaminants from the three-quarters of island once occupied by the military. In case you plan to invest in the enchanting island of Vieques taking advantage of tax incentives through Puerto Rico Laws 2o and 22, please know that the economic survival of the island depends on construction, tourism, fishing and the largest employer is General Electric. Vieques is only six miles away from the main island, and to get there you can choose among local airline services, private charters or a ferry that departs from Fajardo. Our weekend getaway to Martineau Belle Playa Villa began with a 25 minute flight from Isla Grande Airport with viequesairlink.com. A round-trip ticket will cost you $150.00. Lucky me just two weeks into my new life in Puerto Rico, got invited to this fabulous getaway by wonderful couple Rene and Zulma, who have invested in the island and own the beautiful Martineau Belle Playa Villa within the property of the 5-star W Martineau Retreat and Spa. The Villa made me feel like the rich and famous, but most importantly the kindness of each one of the ten people staying together for a family weekend touched my heart. We truly had a wonderful time in what beachfront luxury is all about! The access to the private residence begins at the entrance of the W Martineau Retreat a short walking distance from the Martineau Belle Playa Villa which includes its own private beach. The Villa is for rent throughout the year, and I heard that Daddy Yankee and some Hollywood a-lister have rented the home. Please visit this link for more details: homeaway.com/vacation-rental and start planning your dream trip to paradise! We spent a half-day touring the island and discovered the hixislandhouse.com a quaint place for nature lovers and visited local restaurants, galleries and even some shopping time! Vieques offers other choices to stay depending on your budget and adventurous lifestyle. Visit Vieques Insider an awesome guide to Sea, Sand and Sun!!! We are planning our next discovery trip for labor day weekend to Rincón a beautiful town on Puerto Rico’s west coast, known for its beaches. We are looking to stay at another friends villa rental, stay tuned!!!...

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