#Roycenaticas @PrinceRoyce Talks #SocialMedia at #ThinkAhaa
Apr30

#Roycenaticas @PrinceRoyce Talks #SocialMedia at #ThinkAhaa

 The Hispanic influence is everywhere, powering America’s demographics, pop culture, mobile technology and purchasing behavior. I think that is why AHAA 2014 Miami Conference invited TOP Latino Artist Prince Royce, acclaimed filmmaker and entrepreneur Robert Rodriguez and media mogul Rupert Murdoch. I got my Selfie with each one of them LOL! Keynote Speaker a Multi-Platinum Recording Artist Prince Royce sat down with Ruben Leyva of SONY Music to discuss the future of his career and his life in the internet and how it impacts his artistic development.  Check out this awesome article on Billboard about WHO is Ruben Leyva!!! Enjoy …. WEPA!!!  ...

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Social Media Impact of #SuperBowl XLVIII
Feb03

Social Media Impact of #SuperBowl XLVIII

 Super Bowl XLVIII is in the books and all that remains is the post-game analysis. This year, Lambert, Edwards & Associates (LE&A), a top-10 Midwest-based public relations firm, and Infegy, a social media monitoring and analytics firm, teamed up to conduct an in-depth look at the social media impact of Super Bowl 2014. From 12AMCST Feb. 2 – 11:30PMCST Feb. 2 there were more than 39.5 million conversations happening in social media about the Super Bowl. Using Social Analytics Platform Social Radar, LE&A and Infegy were able to determine the true winners of the big game and make some comparisons to previous Super Bowls. Results of the study are available at www.lambert-edwards.com/superbowl. Among the results: 1.     Gender distribution: Pre-game discussions were driven by men, who accounted for 67% of all posts. This shifted to 53% men, 47% women posting during the game. 2.     Top 3 commercials by volume were driven by posts from women: Women represented the majority of commentators for Budweiser’s Puppy Love, H&M’s TV Purchase, Beat’s Goldilocks (featuring Ellen Degeneres). 3.     Auto commercials: Chevy’s #Romance won by volume with 32,699 mentions, #Maserati was second with 26,804 mentions.  Hyundai’s #SixthSense won by favorability with 88% of conversations positive.  Jaguar’s #GoodToBeBad was also well received with 80% positive conversations. 4.     Half-time discussions: Parties and ads maintained their share of conversation volume from 2013, however, halftime discussions were cut nearly in half. Bruno and RHCP simply did not have the star power of Beyonce or the shock and awe of Beyonce reuniting with Destiny’s child for her performance. 5.     Microblogs (Twitter and Facebook) were the preferred choice: Following a continued shift away from longer form social media platforms like blogs and forums, Twitter and Facebook accounted for 99% of the total conversation volume this year, the highest recorded in the last seven years....

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George Clooney: “Reasons Why Famous People are on #Twitter”
Nov11

George Clooney: “Reasons Why Famous People are on #Twitter”

 Hola George! I heard Lara Spencer from GMA my favorite morning show, say that “George Clooney doesn’t understand why famous people are on Twitter”. As a fan and as a social media reporter, I respectfully need to say that I think you are missing the facts about a new world that is all about social connectivity. I believe that the reason talented artists become famous is because of the ability to draw people’s attention by each marvelous interpretation, making worries go away as they entertain the audience through a mesmerizing performance. Bravo to you and many other artists! People fall in love with the work of actors, singers, and that is how they become a public figure right? Well, as a matter of fact one of the most valuable tools Twitter offers famous people is a platform that allows real-time truthful communication and micro-blogging is a form of control privacy because you decide what type of worthy news to share with your audience. It does not have to be personal unless you want to share, which we know how private you are and most people are respectful of that. Hollywood just like all other industries in the world are adapting to a new way of connecting with the target audience. Traditional marketing of your brand should include a social media marketing program in order to engage your audience and amplify your message with the objective of going viral. I believe that you do not need an actual interview with a reporter all the time to announce your amazing initiatives, your publicists could create outstanding social media programs with your brand for engagement with your fans. Call me, I have many ideas about creating a social press junket and the perfect network to create them on ☺ If you had a Twitter account I can guarantee that your fan base would multiply meaning that more people would go see your movies, follow and help your causes. Just by taping into the multicultural audience with a Tweet in Spanish or Italian would be a thrill for your fans. Its not necessarily about being famous or not on social, it helps of course, but if you have a good social strategy, engage truthfully, you might find it the perfect digital tool to spread all the social good you do and by your influence make our world a better place. Some advice in case you decide to GO for it: 1-Celebrity Tweeting writing can be farm-out to your staffers but original ideas should come from you and tweet yourself at least once a day. Imagine a tweet from you on a set of...

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Countdown to Dreams Coming True = Hispanicize 2012!
Apr02

Countdown to Dreams Coming True = Hispanicize 2012!

 By Lynn Ponder: Something magical and motivating is happening in Miami at the JW Marriott Marquis Hotel from April 10-13, 2012 and its called Hispanicize 2012. The largest gathering of Industry Executives, Media, Latino Filmmakers, Bloggers and Brands will all get together for four days to share knowledge about Latino trends, technology, marketing campaigns, films and much more. Hispanicize is the leading Social Media Resource for Hispanic Marketers and Influencers and they are helping create a solid infrastructure of respect and competitive social media business practices lead by the one and only Manny Ruiz who is following an amaZing vision with his extraordinary team: Cristy Clavijo-Kish, Katherine Johnson and Bill Gato creating an event not only to profit but for the benefit of all of us who have dreams and desires to make our world a better place by the power of goodness in the business of social media. A total of 125 Speakers including Latino & Latina Bloggers, Media, Entertainment and Industry professionals will participate within 85 sessions. We will find out about Top Hispanic Advertisers successful case studies and brands like Ford, Disney, BlackBerry, StateFarm, Google, Dunkin Donuts, Suave, Clorox, GeneralMotors, Radio Shack, UnitedHealthcare, WalMart, Sprint, McDonalds, Diageo, LiveStrong, and the March of Dimes among others. We will celebrate the success stories of Maria Salinas Univision Emmy Award Journalist, Nely Galan Founder of the Adelante Movement, Emilio Estefan 19th Time Grammy Winner and Cesar Milan Dog Whisperer, Star of National Geographic Wild , who will all be receiving the Latinovator Awards. Exciting times for Latina Bloggers as they get the red carpet VIP treatment because Hispanicize 2012 has made it a priority to showcase the most talented Bloggers in our industry. In addition, special VIP parties for Bloggers have been planned for social networking with brands who are looking to meet and know more about different bloggers platforms for near future collaboration opportunities. I am thrilled to have been invited to speak at Hispanicize on two panels with remarkable talented colleagues on Thursday, April 12: “Red Carpet Rumba” from 12:45pm to 1:40pm and “The Art of Community Building on Twitter” from 3:10pm to 4:05pm. Another layer to this visionary event is the fact that film has been included in the mix with The National Latino Film Showcase Screenings and Sessions to take place during the 4 day event. On closing night Friday, April 13, Hispanicize 2012 and Being Latino will team up to bring an unprecedented screening of “Scarface” presented by the legendary HATUEY Cuban-Style Ale to an ocean-side mansion benefit for ArtesMiami, Inc., the South Florida non-profit organization dedicated to developing South Florida as a cultural...

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