Here’s How Roofer SEO Can Help Your Bottomline As A Roofing Company

Search engine optimization or SEO has radically changed how players in any industry market their services — all to increase their bottom line or net income. If you aim to generate more roofing leads and convert them to happily satisfied clients, underestimating the power the SEO holds is a huge mistake.

In this blog, we are discussing how roofer SEO can help you take your roofing business to new heights.

What Does Roofing SEO Entail?

SEO is a vital aspect of your roofer marketing strategy. It is basically about boosting your brand’s authority. How? Optimizing your website and providing it with rich and insightful content can subsequently increase your rankings on search engine sites.

Putting it into the context of your roofing company, SEO means positioning your business as one, if not the top authority in your specific niche and location. For instance, if you specialize in asphalt shingle installation, repair, and replacement in Memphis, Tennessee, or Columbus, Ohio — implementing the right SEO strategies should make you a go-to provider of such services in these locations.

However, it is not just about your services per se. With educational and optimized content that addresses your audience’s pain points (e.g., fixing a roof damaged by a hurricane), you can further cement your business’ authority in the competitive digital space.

The Advantages of Roofer SEO

When you put more effort into improving your SEO rankings, you are ultimately helping your bottom line increase. Here’s how.

It generates more quality traffic. Once you optimize your website and its content, you will be able to generate more roofing leads than before. That is, after you have incorporated the right keywords and you have done all the other technicalities that SEO requires (e.g., tagging, linking, indexing), search engines will rank you higher. This means that when someone searches up something that matches the keywords you used, the likelihood that they will discover you will be higher. You will also attract more quality leads if you localize your SEO. Take note that about 46% of Google searches are being keyed in to find something local (e.g., roof contractor near me).

It improves your website. If you improve your SEO, it will create a positive domino effect. For instance, one helpful SEO tip is to dedicate a separate page for each of your specific services (e.g., residential roofing, commercial roofing). If you apply this to your website, it will become easier to navigate. Once user experience improves, your leads will be more incentivized to learn more about your services and eventually book them. As part of your SEO plan, you should also optimize for mobile because the majority of searches are now being made on mobile gadgets. If a lead made an inquire about roof repair on his phone and he stumbles upon your website and finds it unresponsive or difficult to explore, you will lose that potential customer.

It boosts your brand authority. SEO is more than just using the right keywords. It is about supplying your website with content that offers a wealth of knowledge about roofing. If you ask a roofer marketing expert, one of the best perks of SEO is positioning your brand as an authority in your field. If you provide great value to your audience, it will be easier for you to convince them to use your services and, ultimately, increase your sales and net earnings. After all, SEO is one of the most cost-effective marketing techniques today.

With proper roofer SEO, you can gain an edge over your competition. Contact our team today at DMN8 Partners and let’s discuss how our roofer marketing services can help your brand.